Archive for the ‘New York’ Category

Boxes, redux

Monday, July 19th, 2010

Rafting down the Delaware River, July 2010

It’s been a little more than a year since JLP opened the NYC branch (took the plunge?) and my wife and I began our married lives together in the city surrounded by boxes. Now once again breaking down boxes (we only moved 3.5 miles this time to Columbus Circle) I thought it would be helpful to take stock on the grand experiment.

Personally the first year has been fantastic even if I haven’t seen all that much of my beautiful wife as she fought the good fight (and won/survived!) in her intern year in medicine. We both love living in the city and seeing friends (images above from my camping/rafting trip last weekend) and being in the thick of pretty much everything you could ever want to experience. Manhattan is all of the things that you have heard it is (expensive, loud, insane, smelly, etc.) but it’s been beautiful walking these streets, our streets, watching the seasons change and lights flicker.

Professionally it’s nearly impossible to separate and discern what might be you vs. outside factors… did I listen to pop music because I was depressed, or did listening to pop music make me depressed? Same goes with photography and moving and the fucked publishing economies. Things haven’t been crazy busy but I’ve kept working; often back in Miami, often shooting portraits, and occasionally for slightly less than I believed a job was worth. But it’s our Grand Depression, folks, and that just goes with the reality for most of us. I know that relatively I’ve been doing just fine but of course we all want more and better.

During the last year I’ve parted with a rep (no biggie, I’m back on my own), got to do some traveling (Iceland, Haiti, and the American West), have shot more corporate and advertising work, and started/restarted some personal projects. In the categories that matter I’m really happy and am having fun. That’s a pretty simple metric but I’m trying to avoid spending too much time in my head these days. And working hard and seeing results over the last year has been rewarding.

A year later the most obvious spot to improve in is that I haven’t been as smart or aggressive with my promotion as I expected to be mostly because the economy was so ill. I haven’t set up as many meetings or sent out as many cards to really drive home my NYC/MIA twin cities operation as I could have, and hopefully I can change that in the next few of months. But I have been out meeting people, making introductions, and generally hoping to raise my profile a bit in a slow “I’m going to be around for a long, long time” sort of way. And I’ve also been listening to the market and my own creative drive to figure out what sort of career is actually going to continue to make me feel fulfilled.

After a year of working based in NYC – which has been busier of late I think many of us feel – I’ve started to unravel some of the mysteries. And as I mentioned before there really aren’t that many tricks, just a lot of sweat. You start by preparing yourself, then you strip things down both mentally and gear-wise as far as you can, hire more help and also a car, and then get to work. And my clients haven’t said peep about paying more for it. Basically working in NYC is just more legwork; an extra connection when you were used to direct flights.

I’m certainly missing a whole host of things so I’ll open up the comments to any questions that any of you might have.

The Blue Pages

Thursday, April 1st, 2010

We have a rule here at John Loomis Photography HQ: if we’re family and you create something cool then it’s photo shoot time. baby! My cousin (wearing the tie) is in a band – Boston-based funksters The Blue Pages – and they have created some super fun retro/modern dance party music… so last week we rolled out to Brooklyn to put together some new visuals for their upcoming album, tour, and anything else they have up their sleeves. The gents are a fun bunch and we spent a lot of time trading our best pick-up lines in between huffing it up to the rooftop and around the borrowed loft.

So check out The Blue Pages on tour in a city near you — such as a gig at The Studio at Webster Wall in NYC on May 10 (tickets here) — and support the family. Many thanks to Brian Harkin for giving us some help and love, and look out for some video action upcoming that Brian and I worked on together during the shoot. Here are a few more and, of course, a finger dick because that’s just how we roll.

Push

Friday, November 6th, 2009

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Depending on who you talk to, what day you catch them on, and maybe how the wind is blowing at that exact second… the economy and magazine industry is either waking up a little, or getting ever worse. With the summer slog behind us I’ve spent the last couple of months hustling my new portfolio and NYC address in an attempt to make my (just-past) 30th birthday a happy affair… and thankfully it’s been a busy few weeks at JLP HQs with new work for ESPN the Magazine, Business Week, O, and Men’s Health among others, most of which was shot out of the NYC office (Yes!).

In this sort of climate any victory is worth celebrating but I’m still way too superstitious to claim any sort of turning point or master scheme.  Truly I’m just out there pushing myself and making the most of each tiny opportunity, meeting, and shoot, no matter the circumstances.  Sounds simple, but I recognize that in times past when it’s rolling I’m not thinking that hard about every shoot… some of them have juice, others you just limp through, and you move on.  Right now I’m in do or die mode every time I’m shooting, whether its for one of my personal projects (the image of construction on 1 World Trade Center, a la the Freedom Tower, seen above was found while I was out scouting for a new project early this chilly morning) or on assignment for a new or repeat client.

Inspired by the total pain in the ass of shooting in NYC with a huge kit, I’ve also been pushing myself over the last few shoots to strip down and stay mobile with my lighting, cramming in more set-ups, ideas, and options into each shoot.  I’ve always been a 3-4 set-up (for a regular portrait job) sort of guy, but on a recent and super fun ESPN shoot (details coming soon) we did something like 20+ setups (fighting the cold, snow, and rain the whole time).  And of course when there are more ideas and options, editors and ADs get psyched, especially when it comes from an unexpected assignment.

JLPNY is closing shop over the next few days as my parents are headed into town for some very good eating, and then the party continues upstate for a few days of R&R with the Dr. in Lake Placid.  Have a great Veteran’s Day everyone and please keep the military families of Fort Hood in your thoughts following yesterday’s horrible and disturbing shootings.

Fourth

Sunday, July 5th, 2009

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So happy birthday America! We celebrated it in true NYC fashion… with an open bottle on a friend’s rooftop (thanks Chris & Jess!). Here are a couple from the occasion… fireworks implied but not seen.

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Dominoes

Tuesday, June 16th, 2009

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Our 2-week-iversary in the Apple was celebrated last Friday with a revered newbie tradition, e.g. taking the free water taxi to IKEA in Brooklyn to buy a bunch of bargain Nordic home accessories. And over the weekend I banished the last of the boxes and finished organizing my office and the super sized closet (clothes, photo/lighting gear, tools, laundry hamper, luggage). So I guess officially we are settled, though it still feels pretty dam new to be living in NYC.

Sitting in my office (in my new sick chair) it’s easy to lose track of being here. But then I turn around and find the city vibrating just outside the living room window… the ability to walk out the door into a whole world within easy reach is so incredibly satisfying and just right. And I guess maybe that is what life-long New Yorkers just can’t shake when they move on and produces that attitude or almost total amazement that everywhere else doesn’t want to feel the same.

JLP’s first flirtation with working in NYC (or more precisely out of it… 2 shoots last week in Florida) have been fine if a bit tense. I had this idea from afar that I just need to learn all of the tricks and then I would see that its not such a big deal. I thought I’d get handed that golden manual that would make hauling gear, organizing logistics, and moving swiftly and efficiently around the city a piece of cake… but now I’m starting to understand that the manual only has one page in it, and all it says in really big, bold letters is: “GET IT DONE.” Get as much help as possible, don’t stress about the process being stressful (because it will be), and just start pushing.

Emotionally in the first 2 weeks there have been a lot of great things and a few really annoying bits, but so much has happened that it almost feels like life is a huge line of dominoes tumbling one into the next. If you laid them out correctly good things create more good things, leading into infinite until the last tile drops. Here’s to hoping.

And speaking of dominoes… these images are from a recent feature on Miami’s Little Havana and Calle Ocho districts for United Airline’s Hemispheres magazine, which has just been relaunched and redesigned. Photographing the old school Cuban exiles playing dominoes everyday in Maximo Gomez (Domino) Park on SW 8th St is sort of a rite of passage… everyone has done it (my friends Ben Lowy, Carolyn Drake, and just about anyone else who has ever worked professionally in south Florida). These guys are so used to cameras that they don’t give a fuck what you do, or even if you stand on top of the table while they play.

Despite a ridiculously tight budget for the feature I made an appointment to head back on my own time and do a proper portrait of Padron Cigars founder and one of the original godfathers of Little Havana Jose Orlando Padron (below). An alternate frame was used as the opener, but I really liked this one because the smoke sort of shows Padron to be lost in time between coming to America 5 decades earlier and being given a hammer which he used to create the savings which allowed him to open a cigar brand which today has won numerous cigar of the year titles. Thanks to the Padron family for giving me access and to Ink Publishing photo editor Erin Giunta for making me a part of the first revamped issue.

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